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Book Ad Campaigns: A Novel Idea

Pablo Munoz and Dominique Posada-Wilcher

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Maureen Pelamati’s freshman English class was challenged to make an ad for a book that they read in small groups of four.

“It was a fun learning experience where we got to work together and grow as a group,” Paul Slife said.

The students had to make a visual representation of the book and role play an interview or scene.

“It was a good way to tie together a lot of different aspects of the class content besides reflecting on the books that they read,” said Pelamati. “They could also apply their new knowledge of advertsing techiniques.”

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Book Ad Campaigns: A Novel Idea